Wirral Council

How do you bring to market an authentic, engaging and unique brand for Wirral?

You design a brand that works with multiple audience groups and acts as a catalyst for tourism and inward investment.


The Brief

Create an authentic brand that will replace six existing identities that are confusing to various audiences. Bring an overarching concept and narrative to life that will work across a broad spectrum of traditional and digital media.

Our Solution

We worked with key stakeholders across the borough to create an authentic narrative and compelling brand. The identity and narrative will help to promote Wirral as a world class destination.

All of that extremely valuable information was then pulled together in to a brand guidelines document. We identified Wirral’s key brand values and carefully crafted a vision statement that would inform all of the creative work going forward.