Langtons Chartered Accountants
How do you help a growing business retain existing brand equity without losing their clients trust and without compromising on the all-important personal touch.
By updating the current brand identity, creating a bespoke video and then re-designing and launching a brand new website.
With a breadth of expertise and experience, Langtons want to help you achieve your financial ambitions. Their success has been built on offering exceptional partner-led service year-after-year.
Our brief was to update the current brand identity and design and launch a new website.
To achieve this, the tone of voice of the new brand was crucial. To successfully position the brand, we needed to convey that Langtons are THE experts in their field. With years of expertise and experience behind them, our new website needed to convey that message in a clear and consice user experience.
We successfully revitalised the brand to give it a new and updated ‘look and feel’.
Extensive user experience focus groups enabled us to simplify the core business offer and in turn fed into the new structure of the website.
A bespoke video was created that sits front and centre of the website and helps to engage our audience from the start of the user experience.
We wanted our audience to find the information they were interested in as easily as possible, and the whole site is responsive and very easy to navigate as part of the new design.