Health Equalities Group

Enhance an existing brand and design a website that will help tackle obesity and promote healthy weight across the UK.

Food Active actively advocates for healthier food and nutrition to benefit our local communities. This includes advocating for policy locally, regionally and nationally.


The Brief

Food Active is a healthy weight programme, supported by North West Directors of Public Health.

PLW Creative were tasked with creating new brand for Food Active, as well as a website. Our brief was to move the existing identity forward, whilst maintaining the current brand equity.

A new modern and contemporary website was also required to help position the business Going forward for the foreseeable future.


Our Solution

As soon as the Food Active directors saw our creative concept we knew we’d 'hit the nail on the head'. They loved the brand and thought we’d ticked all the boxes on tone of voice, look and feel, colour palette and more. In addition to the branding challenge, we then designed a new website that was an intuitive and engaging platform. The stunning new responsive website now feels fresh and modern.